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Podcasting Trends In 2021

Do you want to start your own Podcast but got struck by how to get started?

In this article first, we will talk about everything you need to know about podcasting. So let’s get started. 

How did this term Podcast come into existence?

The term podcasting was born, from iPod and Broadcast.

Pod+ Cast = Podcast

Podcast started way back in 2004. When Adam Curry and Dave Winer designed a program called iPodder to download radio broadcasts to Apple iPods.

podcasting

What is a Podcast?

So you might be wondering what is it? In simple language, we can say that a podcast is a piece of content that you listen to on different platforms as you listen to music. Podcasts in their basic form are entertaining and informative audio shows. 

How many Podcasts exist, Right Now?

According to a report, it’s currently over 19,50,000. There are also 47 million episodes as of March 2021. 

This number is going to increase swiftly. As people find it easy to listen to podcasts. 

From a creator’s perspective, video content curators, social celebrities, radio personalities, and authors are now using this medium with dedication, spurring podcasting closer to widespread popularity.

Why people are falling for Podcasts?

Listening to podcasts gives a feel to the listener like he/she is sitting next to the podcast host. The listener feels a different connection with that piece of audio which encourages them to listen more and more. Apart from feeling the connection, it is easier to get knowledge about something through podcasts.

Podcasts have the ability to transcend video barriers, being available through different platforms and as a companion to the listener’s other primary activities, such as driving or cooking. 

As per Spotify’s Culture Next Report 2020, 86 percent of Indian parents who listen to podcasts believe the medium has become a very useful educational tool.

Global Trends Of Podcast

You would be surprised to know that the global podcasting market size is expected to grow at a compound annual growth rate (CAGR)  of 27.5% from 2020 to 2027. In 2019, the market size was valued at USD 9.28 billion.  A 2019 report by Deloitte found that globally, podcasts could be a $3.3 Bn+ business by 2025. 

According to KPMG, India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023, growing at a CAGR of 34.5%.

Paper craft art of a business chart

As the popularity of the new content format is growing at a fast clip, major music-streaming platforms, from Spotify to JioSaavn to Gaana and more, have added podcasts to their offerings. 

Podcasts trend in India 

Podcasts cover a wide variety of topics, including audiobooks and online story reading, as well as news, serials, talk shows, and self-improvement tips. Apart from the content variety, many other factors have contributed to its rising global demand.

The increase in the trend of podcasts is mostly because of the younger generation in India. According to a report by Spotify, 45 percent of Indian millennials and Gen Z listened to at least five podcast genres regularly in 2020.

The report further noted that 76 percent of Indian millennials and Gen Z used audio to cope with stress and anxiety, compared to a global proportion of 68 percent.

This was especially evident during 2020 when the coronavirus-induced lockdown forced most of the country’s population inside their homes. Despite an initial decline, there was a 42 percent increase in the time people spent on audio streaming platforms like Spotify, Gaana, JioSaavn, and others in March last year. In 2020, many of these platforms also saw a rise in their podcast content, especially locally produced ones.

women recording audio

Wrapping Up 

You can start your own Podcast there are many platforms like Anchor, Jio Saavn Yourcast through which you can start you can start your Podcast journey. 

For starting your own podcast you need good content and for that, you can check these Content Writing Trends.

If you want to get success in your business you can check these Marketing Tips and in such a busy life if you feel anxious then read This.

Read this super motivating article Start Something Early. Start Today.

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  3. What is the Future of Digital Marketing

 

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